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Baby Boomers Changing NH Industry

Published on October 29th, 2017

Public Opinion had an interesting article on how the nursing home industry is changing for the Baby Boomer generation.  ““The entire senior living industry is in the midst of great change right now,” Menno Haven CEO Hugh Davis said. “The post-war generation, those born between 1945 and 1965, is the largest population wave this nation has ever seen, and they are now at retirement age and looking for senior living communities in waves. This shift is causing the entire industry to look at their products and services. These folks have grown up very differently than their World-War-II-era parents, and they have different wants and expectations.”

The need for short-term rehabilitation services such as physical therapy, occupational therapy and speech therapy has increased. The goal is to prepare people to return home after a hospital stay for acute illness, traumatic injury or elective surgery.  Local retirement communities already are moving to “small houses,” an innovative model for assisted living. The concept balances social interaction and privacy; with residents sharing a kitchen, living room and meals at a family-style dining room table.

Industry research shows these environments reduce anxiety, medication use and confusion in memory care residents.

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